There is no doubt that, as the old Chinese curse goes, we live in “interesting” times.

And in these “interesting” times, we as podcasters can find it difficult to navigate the maze of current trending topics. Add to that the never ending “can’t win” conundrum, summed up in these three conditions…

Being a guest on someone else’s podcast is a great way to market yourself, get the word out about your own podcast, and tap into other podcasts’ audiences.

But like anything in life, it’s important to think of this process in unselfish terms. It’s obvious why being a guest on a podcast benefits you. The critical point a lot of people forget to consider is how does your being a guest help the other podcast.