When you look at your podcast hosting website to find out how many downloads you have for one episode, day, month, or year, the IAB is behind these statistics.

Picking up the microphone holds transformative powers. It can take you from someone who has something to say, to someone who is saying it to a potentially worldwide audience. This is freedom of speech, it is your right. You’re exercising control over your own voice. But here’s the catch: if you’re interviewing other people in your podcast, you also hold control over their voices.